Teenage Smoking in United Kingdom

Teenage Smoking in United Kingdom Background: Young people’s tobacco use continues to be a widely recognised public health challenge in UK. In November 2010, the government introduced the White Paper Healthy lives, Healthy People: Our Strategy for Public Health in England which set the government’s long-term ambitions for improving public health in England. The White Paper recognised the harmful effects smoking has on public health and made a commitment to publish a tobacco control strategy with the aim to minimise tobacco use.It is estimated that each year in England around 340,000 children under the age of 16 who have never smoked before try smoking cigarettes (Department of Health, 209). Every year, around 200,000 children and young people start smoking regularly (HM Government, 2010). Of these 67% start before the age of 18 and 84% by age 19 (Robinson & Bugler, 2008). The annual Government survey of smoking among secondary school pupils defines regular smoking as sm oking at least one cigarette a week. However, in 2011 pupils classified as regular smokers smoked a mean (average) of 35. cigarettes a week, approximately five a day. Occasional smokers consumed on average 3. 5 cigarettes a week (ICHS, 2012). The number of cigarettes smoked by both regular and occasional smokers have fallen significantly since 2007. The proportion of children who have ever smoked continues to decline. In 2011, 25% of 11-15 year olds had smoked at least once, the lowest proportion since the survey began in 1982 when 53% had tried smoking (ICHS, 2012). Previously, girls had been more likely than boys to have ever smoked and to be regular smokers.However, in 2011, a similar proportion of boys and girls said they had tried smoking (25% and 26% respectively. ) The prevalence of regular smoking increases with age, from less than 0. 5% of 11 year olds to 11% of 15 years old. Smoking initiation is associated with a wide range of risk factors including: parental and sibling smoking, the ease of obtaining cigarettes, smoking by friends and peer group members, socio-economic status, exposure to tobacco marketing, and depictions of smoking in films, television and other media (Royal College of Physician, 2010). ttp://l3. kottonmouthkings. com/sites/default/files/styles/kroniclesnode/public/field/image/Teen-Marijuana. jpg Smoking and health: Evidence shows that smoking has negative effects on young people’s health, including respiratory illnesses, poorer lung function, and asthma related illnesses. It can also impair lung growth (Muller, 2007). Young smokers are two to six times more susceptible to coughs, increased phlegm and wheezing than their non-smoking peers (Royal College of Physicians, 1992).There is evidence that young people who smoke experience high rates of nicotine dependence and tend to continue the habit into adulthood (Gervais et al, 2006). Around two-thirds of people who smoked started the habit before the age of 18 (HSCIC, 2010). T he risks to young smokers continue into later life. Individuals who start smoking before the age of 18 face a greater risk of all types of tobacco related cancers, linked primarily to their earlier exposure to the harmful toxins from cigarettes.Furthermore, girls who start smoking at a young age are much more likely to develop bronchitis or emphysema in adulthood than those who began smoking as adults (Gervais et al, 2006). . Teenage smokers and cessation service: Cigarette smoking among children aged 11–15 years constitutes a persistent and substantial health issue in Britain. Based on figures for England in 2004 (Department of health, 2005). Responding to this situation, there has been some official recognition of the need for cessation services to target young people.In September 1999 the Health Education Authority (later to become the Health Development Agency) sponsored a conference titled  Smoking Cessation in Young People: Should we do more to help young smokers to q uit? On the basis of the findings from the conference, Foulds  (1999)  concluded that: * There is ample evidence from both surveys and telephone help lines which demonstrate that a significant proportion of young smokers want to stop smoking, and are willing to seek help to do so. There is need for current smoking cessation services to consider the needs of young smokers. The message, however, does not appear to have been translated into concerted action. Although children were identified in the ‘Smoking Kills’ White Paper as a target group for reduced smoking, they have received a surprising lack of attention in terms of the service provision linked to smoking cessation. This point is illustrated by the Health Development Agency's recommendations to primary care trusts and service providers  West et al (2003)  and  West et al (2003a).While these recommendations do not completely overlook the matter of service provision for young people – the fact that young smokers are identified in the Government's targets serves to ensure that they receive some mention on various occasions – it is difficult to escape the impression that young people are of marginal concern compared with the general adult population of smokers and the specific target groups of pregnant women and mothers with young children.In the recommendations for service providers one short paragraph is dedicated to the question ‘What services should be provided for teenagers? ’(West et al, 2003a). This reads: ‘There have been some studies looking at the needs of this group, but there is no hard evidence on which to recommend a particular approach and a stages-of-change derived intervention has not shown any benefits. ’ Stake Holders Involved in Teenage smoking cessation service: A multi integrated effort need to put in action to be successful in teenage smoking cessation programme.It is not only the duty of government to make sure to keep the teenager away from smoking. Everyone in the society that includes school teachers, parents, health planner, clinicians, and the teenage smoker them self need to be involved in the whole process to make the smoking cessation programs successful. Ethical Principles in Teenage smoking cessation Service: Ethical principles related to smoking cessation service include: * Collect information * Act on information * Advocacy and empowerment Provide information * Achieve community health with respect for individual rights * Feedback from the community (Public health leadership society, 2002) All the stakeholders that include public and private sectors involve in teenage smoking cessation service need to collect effective information about teenage smoking that could be from research or local and national survey. A set of good and effective policies need to be initiated by the government based on the information collected.Public support need to be gain on those policies to make teenage smokin g cessation service successful and ensure advocacy. Governance: http://www. smokefreeaction. org. uk/files/images/VM_graph. jpg In March 2011, the government published Healthy Lives, Healthy People: A Tobacco Control Plan for England (Department of Health, 2011). This stated that tobacco use amongst adults must be tackled in order to reduce the number of young people who take up smoking. National ambitions to cut smoking rates in England by the end of 2015 were introduced: †¢ To reduce smoking prevalence among adults to 18. % or less; †¢ To reduce rates of regular smoking (defined as smoking at least one cigarette a week) among 15 year olds to 12% or less; and †¢ To reduce smoking during pregnancy to 11% or less (measured at the time of birth). Six priority areas for action were defined to achieve these ambitions: †¢ Stopping the promotion of tobacco; †¢ Making tobacco less affordable; †¢ Effective regulation of tobacco products; †¢ Helping tobacco users quit; †¢ Reducing exposure to second-hand smoke; and †¢ Effective communications for tobacco control.In October 2007, it became illegal to sell tobacco products to anyone under the age of 18(rather than 16, as previously). The Tobacco Control Plan acknowledges this but states that young people continue to find new ways to evade the law, either by directly purchasing or getting tobacco through other means. The strategy sets out the aim to continue efforts to reduce the availability of tobacco to young people. There is evidence to suggest that the display of tobacco products in shops can affect young people’s future intentions to smoke.The Health Act 2009 was introduced to prohibit the display of tobacco products at the point of sale by the end of 2013. It also banned sales from vending machines from October 2011. Both measures were introduced explicitly to protect young people from the harms of smoking. New legislation came into effect in April 2012, ending to bacco displays in all large shops and supermarkets; this will be extended to smaller shops in 2015. Below there are some initiatives taken by the Government to reduce teenage smoking in UK? * Reducing affordability:There is considerable evidence to show that making tobacco less affordable is an effective way of reducing the prevalence of smoking (and young people are particularly sensitive to price). 34Reductions in affordability can be driven by taxation on tobacco products or prior on tobacco products. The availability of cheaper illicit tobacco products undermines the effectiveness of high prices and increases affordability, especially for more disadvantaged groups who are more likely to buy illicit tobacco. 17 * Action on illicit tobacco:Joint action by the UK Border Agency overseas and HM Revenue & Customs (HMRC) at home continues to maintain downward pressure on the market for illicit tobacco, and HMRC has employed an additional 200 staff devoted to tackling hand-rolled tobacc o (Department of health, 2010). Government has developed a cross-departmental illicit tobacco marketing strategy to encourage reductions in demand for illicit tobacco. * Vending machines: Since vending machines are self-service, they offer easy (and often unsupervised) access to tobacco, including for young people under the legal age at which they may be sold tobacco (18 years).Government will prohibit the sale of tobacco from vending machines, subject to Parliamentary consideration of regulations. * Reducing the attractiveness of tobacco products. * Removal of the display of tobacco products by retailers. * Limiting exposure to tobacco use in the media. * Reducing the promotion of tobacco through tobacco accessories. * Increasing awareness of the harms of tobacco. Legal Aspects of teenage smoking cessation: Health policy is largely formulated and implemented by the devolved administrations of each of the member countries of the United Kingdom.However, as tobacco falls within the re mit of a number of different government departments: e. g. Treasury, Business, HMRC as well as Health, tobacco control policy is partly determined at UK-wide level and partly by the devolved administrations. The four nations of England, Scotland, Wales and Northern Ireland have responsibility for their own smoking cessation and health education campaigns while UK-wide policy and law applies to taxation, smuggling, advertising, and consumer protection issues such as the provision of health warnings on tobacco packaging.Some of these measures are determined by European Union legislation. The law related to inhibit teenage or youth smoking are as follows: * The protection from tobacco (Sales from vending machines0 (England) regulations 2012: Sales of tobacco from vending machines is prohibited from 1 October 201. As discussed before most of the teenager got access to the vending machine without proving their age and able to buy cigarettes. * The Children and Young Persons (Sale of Toba cco  etc. ) Order 2007: In force legislation England and Wales.A separate order exists for Scotland. From 1 October 2007 the minimum age for the purchase of tobacco was raised from 16 to 18. The Act updates and amends the Children and Young Persons (Protection from Tobacco) Act 1991. * Children and Young Persons (Protection from Tobacco) Act 1991  (External Web Page): In force legislation England, Wales and Scotland only The Act amended and strengthened the existing Children and Young Persons Act 1933 and the Children and Young Persons Act (Scotland) 1937 regarding the sale of tobacco to minors.This Act increased the penalties for the sale of tobacco to persons under the age of 16, prohibited the sale of unpackaged cigarettes and made provision for local authorities to undertake enforcement action relating to offences connected to the sale of tobacco. * EU COM(2002) 303 final (Proposal): This council recommendation seeks to tighten tobacco control measures with particular emphas is on youth access to tobacco. Amongst the proposals: * Adult only access to cigarette machines * Removal of tobacco products from display Young people to prove their age prior to purchase * Banning sales of packets of 10 * These recommendations do not call for primary legislation but propose changes to existing legislation such as directives on product regulation and labelling. Reference List: Department of Health (2011),’Healthy lives, healthy people: a tobacco control plan for England’. [Online] Available at: http://www. dh. gov. uk/prod_consum_dh/groups/dh_digitalassets/documents/digitalasset/dh_124960. pdf (Accessed 5th December 2012).Department of Health (2009), ‘Impact Assessment for the Health bill’ [Online] Available at: http://www. dh. gov. uk/en/Publicationsandstatistics/Publications/PublicationsLegislation/DH_123583 (Accessed 2nd December, 2012). Gervais A, O’Loughlin J et al (2006) ‘Milestones in the natural course of onset of cig arette use among adolescents’. Canadian Medical Association Journal, 175(3): 255-261. [Online] Available at: http://www. canadianmedicaljournal. ca/content/175/3/255. short (Accessed 2nd December 2012). Health and Social Care Information Centre. Statistics on smoking: England 2010.Department of Health (2005), ‘Smoking, drinking and drug use among young people in England 2004’ [Online] Available at: http://www. dh. gov. uk/en/Publicationsandstatistics/Publications/PublicationsStatistics/DH_4118153 (Accessed 3rd December 2012). . HM Government (2010), ‘A Smoke free Future-A comprehensive tobacco control strategy for England’ [Online] Available at: http://webarchive. nationalarchives. gov. uk/+/www. dh. gov. uk/en/MediaCentre/Pressreleasesarchive/DH_111744 (Accessed 2nd December, 2012). J. Foulds (1999), ‘Smoking cessation in young people: should we do more to help young smokers to quit? Health Education Authority, London, p. 17 ICHS (2012),Ã¢â‚¬Ë œSmoking drinking and drug use among young people in England in 2011. [Online] Available at: http://www. ic. nhs. uk/pubs/sdd11fullreport (Accessed 2nd December 2012). Muller, T (2007), ‘Breaking the cycle of children’s exposure to tobacco smoke’. British Medical Association, London. [Online] Available at: http://www. co. marquette. mi. us/departments/health_department/smokefreeup_org/docs/Children_Smoking_Report. pdf (Accessed 2nd December 2012). Robinson S & Bugler C (2008) ‘Smoking and drinking among adults, General Lifestyle Survey 2008’ [Online] Available at:

Humanities Study Guide

Study guide Ch 16 Enlightenment Enlightenment 1700-1789- intellectual and cultural movement. Rococo- pastile, light and everyday scene of wealthy atistocles, and sexual or exrotic. Neoclasicism- Deism- worship a supreme being a god who created the universe and set the laws of nature in motion but who never again interfered in natural or human affairs. Pietism- Philosophes- leaders of enlightenment. Encyclopedie- First great awakening- Phillip Spener- Jonathan Edwards- Mozart- Departure from Cythera- 1717 oil on canvasOath of the Horatii- 1785 Ch17 Revolutions Capitalism/laissez-faire- rule by the people and government keeps out of economy. romanticism- sublime- Industrial revolution- switch to mass production. american revolution- seeking independence from great britian and taxation without repreatation. french revolution- enligtment > freedom and equality for all. declaration of independence-1776 war aganist great britian. Estates-general- adam smith- national constituent assembly- louis XVI- king of france and reign of terror aximilien robespierre- reign of terror- declaration of the rights of man and citizen- goethe-1749-1832 the sorrows of young werther 1774 death of marat-1793 the third of may-1808, 1814-1815 the raft of the medusa-1818 oil on canvas ch 18 triumph of the bourgeoisie Liberalism- democracy and individual liberity. Nationalism- pride in one's nation. Equality and brotherhood real politik- realistic/praticial governing style ; strong armies 1850-1871. socialism-destruction of class system, proletariat. Evangelicalism-protestant and methodists ranscendentalism- thoreau walden 1859 and rom movement in U. S. Realism- concead in real life, everyday problems. slave narrative-1845 life of fredick douglas and 1850 narrative of sojourner truth. pope pius 9-1848 syllabus of errors and doctrine of papal infallibility. karl marx ; friedrich engels- communist manifesto 1848. charles darwin- origings of species 1859. charlotte bronte- jane eyre 1847 emily bronte- wuthering heights 1847 leo tolstoy- sojourner truth- the slave ship- 1840 J. M. W. Turner

My cousin vinny & criminal law in california

In 1992, the Jonathan Lynn directed movie My Cousin Vinny, made a perfect blend of courtroom drama with commercial comedy. Though the elements of criminal law and courtroom procedures distinctly deviated from reality, the movie stirred constructive debate for years to come. Joe Pesci played the role of funny New York lawyer Vincent Gambini or Vinny, Marisa Tomei played his girlfriend Monalisa or Lisa. Vinnys’s cousin Bill, along with his friend Stan, gets implicated in a murder case for which the trial takes place in an Alabama court. Vinny comes from New York to defend his cousin as a favor towards family. The case is about a utility store clerk’s murder and incidentally most of the clues point to Bill and Stan. Right after their visit to the store, the actual assailants, who drove an almost identical car, executed the crime. Ironically, Vinny had taken more than six years to clear his bar exam and had to win at least one case to get an approval for marrying Lisa. Completely devoid of judicial procedures and naà ¯ve about professional etiquette, Vinny finds it hard to plead the case. His incompetence makes an instant impression on the Judge who struggles to control his temper during the proceedings. The courtroom drama gets alive with witty remarks of struggling-to-be-lawyer. Judge Chamberlain Haller, played by Fred Gwynne, has tough time to instill discipline in the case proceedings. There is also an evident clash of cultures between a New Yorkers visiting Alabama. With the start of the case, the movie seemingly portrays many aspects of the US legal system including the courtroom procedures, rights of defendants, judicial arraignment and errors that can be construed as contempt of court. Vinny, a complete novice, finds it hard to understand the basics of pleading the case. After hearing the charges the judge expects him to plead guilty or not guilty. Vinny repeatedly labels the charges to be â€Å"bullshit†, earning him the ire of Judge Haller. In reality such impudence might have resulted in stripping of his bar license. Astonishingly, he did not even have the license to practice law. Another fictional turn is that the judge does not make any significant effort to check Vinny’s license as a member of the bar apart from a phone call. While doing so, Vinny violated the California Rules of Professional Conduct Rule 1-300: Unauthorized Practice of Law, under sub-part (B) which states â€Å"A member shall not practice law in a jurisdiction where to do so would be in violation of regulations of the profession in that jurisdiction.† However, Vinny is obviously a street-smart New Yorker and arranges his acquaintance to prove his eligibility. In real life such a lax of interest in checking a lawyer’s credentials may result in criminals defending other criminals in courts. Obviously, he had to lie about his identity to the Judge and lying to the Judge is violation of California Business and Professions Code sections 6076 and 6077 under Rules of Professional Conduct. The formal procedures of the court seemed superficial in the light of hard reality. The first moral dilemma that is encountered by the law bodies in such cases is the ability of the defendants to select a paid lawyer for them. Under California law, the defendant has the right to choose the lawyer of his choice but the guarantee of such a lawyer’s competence is not measured till the case hearing begins. If the defendant ends up hiring a cousin as incompetent as Vinny and loses the case, should the law authority intervene? Thorough incompetence in practice has also been dealt by those who framed the law for California. Vinny personified the efficacy of the Rule 3-110; â€Å"Failing to Act Competently†. The subsection (A) states that, â€Å"A member shall not intentionally, recklessly, or repeatedly fail to perform legal services with competence.† As for Vinny, two innocents could get punished because he added his stupidity to Bill’s bad luck. Bill and Stan get quite apprehensive about Vinnys ability and rightly so, as murder is a serious charge to be handled by a rookie. Even when Bill tries to express his doubt, Vinny snubs him by making a simple point that its Bill’s life that is at stake. At least twice in the case, Vinny is charged with contempt of court and sent to lock-up. In reality, either such situation doesn’t arise in the first place or the judge takes a disciplinary action against the erring Lawyer. (California Business and Professions Code sections 6076 and 6077) As the case proceeds, Bill realizes that Vinny is his best chance to get saved. The state recommended lawyer got so nervous, when he was tried, that couldn’t even make a single statement without stuttering. The well polished prosecution team reveals brilliant witness testimonies which further scare Bill and his friend. Quite often the state prosecution teams do a good homework in homicide cases. Law of the land owes a moral responsibility to the public in dealing with such heinous crimes, though the defendant was innocent in this case. Vinny and Lisa are and genuinely do look, out of the place in the rural background of Alabama. The ensuing conflicts with locals and constant bickering with the conditions took a toll on poor Vinny. But as the case proceeds he is able to demonstrate his prowess in using simple logic while cross-questioning the witnesses. He exhibits incredible intuitiveness to prove that even an eye witness account cannot be taken as unchallengeable. With the mud on the window pane and power of glasses that needed a recheck, the eyewitness’s testimony on recognizing Bill and Stan, was ripped apart by Vinny. His girlfriend Lisa that looked a beautiful but dumb proves to be a genuine expert on automobiles. Ironically, she felt helpless in helping out Vinny in the case, her expert observation on the skid marks made by the assailants’ car, simply turned the case on its head. She proved her efficacy of being an expert when the prosecution tried to hogwash her with a flawed question on ignition temperature about a particular engine. The engine described by the prosecution did not even exist in the year that he asked. Vinny and Lisa end up in a heated argument while he tries to question her as a witness, though expert witness’s opinion should already to be known to the lawyer who calls the witness. Adding to Vinny’s errors, a lawyer should already have the information of the answer that he wants the witness to render. This rule is widely accepted in legal circles as the â€Å"Eleventh Commandment† of Trial Advocacy by Professor Mark Dobson. Through hook and crook and going through hoops as well, Vinny manages to win the case, rescuing his cousin from a likely indictment. As a reward for winning, he also won the right to marry his sweetheart, Lisa. In real life however, Vinny might have been booked for fraud and impersonation. References and Citations â€Å"Rules of professional Conduct of the State Bar of California.†: The Rules of Professional Conduct are rules of the Supreme Court of California regulating attorney conduct in this state. See In re Attorney Discipline System (1998) 19 Cal. 4th 582, 593-597 [79 Cal Rptr.2d 836]; Howard v. Babcock (1993) 6 Cal. 4th 409, 418 [25 Cal Rptr.3d 80]. The rules have been adopted by the Board of Governors of the State Bar of California and approved by the Supreme Court pursuant to California Business and Professions Code sections 6076 and 6077. Mark Dobson, Professor of Trial Advocacy, Nova Southeastern University (Feb. 2, 1999).   See also BERGMAN & ASIMOW, supra note 5, at 105–06.      

The marketing concept and marketing communications Essay

The marketing concept and marketing communications - Essay Example 2002). Thinking of marketing less as a function and more as a set of values and processes (Moorman and Rust 1999) appears as the new vision of marketing. The survival and growth of a company therefore requires accurate knowledge about customers and careful relationship management. In this paper I look for the underlying principles of the new trends in marketing. In doing so, I focus first on exploring the new concept of marketing; then I show an example of new trends in marketing in AstraZeneca (See Appendix). After that, I tackle the concept of marketing communication with the case of Royal Caribbean Cruises (See Appendix). Finally I refer to conclusions. During the last few decades marketing has been challenged to undertake a paradigm shift away from the view of marketing as an optimization problem with an emphasis on product, price, promotion and distribution and toward a conceptualization of marketing as a set of activities focused on intra-firm and inter-organizational influence processes. As a result marketing has moved away from a focus on transactions as the fundamental unit of analysis and toward a focus on relationships with customers and suppliers (Webster et al. 2003). In addition, in this relationship the customer is no longer just a recipient of goods. The customer is viewed as a co-producer of service and therefore marketing is defined as a process of doing things in interaction with the customer (Vargo and Lusch 2004). Understanding relationship in marketing (RM) requires distinguishing between the discrete transaction, which has a distinct beginning, short duration, and sharp ending by performance, and relational exchange, which traces to previous agreements and is longer in duration, reflecting an ongoing process (Morgan and Hunt 1994). Numerous definitions of RM have been introduced in the literature since the beginning of 1990s reflecting the high attention of

Strategic Management Essay Example | Topics and Well Written Essays - 4000 words

Strategic Management - Essay Example The key which we can derive from this description is that strategy is of foreseeing and planning for the future in order to optimize the performance of a certain group or entity in order to achieve a long term goal. It is the positioning of that certain entity which will transcend into an immediate outcome into a wider and greater scheme of things and objectives. As many a definition people view what ‘strategy’ is, they do not entirely deviate from the real essence of the word. When we translate ‘strategy’ in the matters of business, it is best defined as a specific way a firm competes in the industry, as said by Collis & Rukstad. There is no such thing as general template when it comes to strategic management. There are no pre-defined methods and ways. Every scenario differs from another and each requires a different strategy in order to navigate the complexities and the many variables of the world of business. In order achieve a good strategy, the crucial component is the management. By assessing what components are involved in the formulation of a strategy and discerning how each are related and how one and each of them fit in the larger picture requires an adept management team and skill. Herein comes then the concept of strategic management. This is a field which concerns itself with the course of action that the management section of the company acts on behalf of its owners in order to better utilize its resources so as to enhance the performance of the company when it is pitted in the external environment. It involves itself on the very primal building blocks of the company, which are defining the scope of its objectives and missions and visions (Nag et al., 2007, p. 935). The management should also have a sound and workable policies and plans that are also capable of being flexible in order to cope up with the ever changing and volatile times of the business battlefield. It also oversees how the company equips and gears itself in order to grasp the fruition of its objectives and long term goals. In a more simple definition, strategic management provides the overall direction in reference with and in limitation of what the company has and will have, its liabilities, and its faults, and potential failure points. By creating harmony and orchestrating the performance of the whole company, it shall then function as an efficient organism, capable of covering up its weaknesses with adjustments that will then be played by the strengths and advantages of the company. As many would put it, â€Å"strategic management is an on-going process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets the goals and strategies to meet all existing and potential competitors; and then reassess each strategy annually or quarterly to determine its effectiveness’ (Lamb, 1984, ix) One very popular and popular tool in order to come up with a good strat egy for the management is the SWOT analysis (Chapman, 2007). This is a very helpful framework for identifying the Strengths, Weaknesses, Opportunities, and Threats (which is also the standing meaning of the acronym). For this paper, the author will evaluate the SWOT of the Starbucks

How SOX (SarbanesOxley Act of 2002) affects corporate governance and Research Paper

How SOX (SarbanesOxley Act of 2002) affects corporate governance and what additional improvements need to be added to SOX to improve corporate governance - Research Paper Example Oxley, thus the act’s nomenclature, and enacted on July 30, the act aimed to regulate and control the corporate and accounting sectors, particularly in the public company boards of management, and the management and public accounting companies (Shakespeare 333). The act goes by several names, considering its purpose. The act was referred to as the Corporate and Auditing Accountability and Responsibility Act when in the house, whereas in the Senate is as per the Public Company Accounting Reform and Investor Protection Act. The SOX (also Sabox) was proposed as an act that would protect investors by ensuring improvements in the corporate disclosures precision and trustworthiness for among other purposes pursuing the securities market and laws. The outcome of the act is sections that dictate the responsibilities expected of a public corporation board of directors, the criminal consequences to various misconduct, and creation of regulations by the Securities Exchange Commission (SEC) on the compliance of public corporations to the act’s laws. The laws of the act are encased in eleven titles under the elements which include the Corporate Responsibility, Public Company Accounting Oversight Board (PCAOB), Corporate and Criminal Fraud Account ability, Auditor Independence, White Collar Crime Penalty Enhancement, Enhanced Financial Disclosures, Studies and Reports, Analyst Conflicts of Interest, Commission Resources and Authority, Corporate Tax Returns, and Corporate Fraud Accountability. The section covers the legal provisions which include disclosure controls (302), Improper influence on conduct of audits (303), disclosures in periodic reports also termed as Off-balance sheet items (401), Smaller public companies (404), criminal penalties for influencing US Agency investigation/proper administration (802), criminal Penalties for CEO/CFO financial statement certification (906), and criminal penalties for retaliation against

India taj mahal mumbai terror Essay Example | Topics and Well Written Essays - 1250 words

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Colloborative Leadership Essay Example | Topics and Well Written Essays - 1250 words

Colloborative Leadership - Essay Example One view maintains that leaders are people oriented and their main task is to inspire people. Their chief functional output is a change and their capabilities are assessed in terms of controlling the process of this change. That is to mould and control change to suit organization's objectives. On the other hand, managers are task and process oriented and their main task is to organize such tasks and processes. Management's main output is work done in allotted time and costs. In plain speak management is assigned the task of producing and maintaining a degree of predictability & order; while leadership assumes the function of producing change under a constantly revised schemata of direction and vision. Leadership is the process of motivating others to work to meet specific goals and objectives. Leadership deliberately causes people-driven actions in a planned fashion for the purpose of accomplishing the leader's agenda, which in constructive scenarios match organizational agenda. Leadership physically compr... Such qualities hasten and fasten agenda achievement by leadership. Some of these qualities are stated below corresponding to their importance in an organizational setting: (a) A collaborative leader must have the capability to initiate, nurture and develop a vision and a concrete sense of direction in which to lead the organization. Leader must convince the entire team of his stance of an inspired shared vision. At least leader should be able to convey his vision to critical adherents. Visionary leaders enable people to feel they have a real stake in the project. They empower people to experience the vision on their own. It can be clearly seen that collaboration is the essence of leadership. According to Bennis "They offer people opportunities to create their own vision, to explore what the vision will mean to their jobs and lives, and to envision their future as part of the vision for the organization," (Bennis, 1997). (b) An effective collaborative leader is expected to have high level of problem solving skills. He may share problem-solving responsibilities with the team but he must have a "fresh, creative response to here-and-now opportunities," and not much concern with how others have performed them. (Kouzes,1987).Thus he would be capable of giving new solutions to complicated problems and lead in dead ends. (c) A collaborative leader must exercise a lot of empathy. There is vast amount of difference between empathy and sympathy. Although the words sound same, they, in fact have widely divergent meanings. According to Norman Paul, in sympathy the subject is principally absorbed in his or her own feelings as they are projected into the object and has little concern for the reality and validity of the

Program Evaluation Paper Part III - smoking cessation Term - 1

Program Evaluation Part III - smoking cessation - Term Paper Example The program is extensively large since the target population is the entire populace of smokers in the US (Goel , 2008). This is however not a shortfall since the subject of smoking itself does not require a lot of study since the outcomes of a small comparison group will suffice. The subject being an addiction means that what will be displayed in one smoker will most likely be homogenous among all other smokers. Obtaining information would be considered rather easy. The records of those who have previously been enrolled in smoking cessation programs in health facilities will be found to be useful. Smokers would also voluntarily provide information. As mentioned before that the programs have been in place for some time, information from previous evaluations that were done on a smaller scale will be used as a baseline for this evaluation. This approach of employing surveys will involve distribution of questionnaires to people who smoke or are affected by smoking. The main components of the questionnaires will be finding out how many people admit to being a smoker. Another question would be to find out those who have considered quitting and also to find out what is the biggest challenge that they face when trying to stop smoking. The respondents will be samples collected from different geographical locations to ensure that the sample population is representative of the whole population. It will also be important to have questionnaires designed differently to be filled out by health providers. These questionnaires will be primarily used to find out professional opinions that will be crucial in developing and implementing the smoking cessation program. (Auxin, 2006) Examination of archival documents will also be a vital source of information. These types of source will be used mostly where information like national smoking prevalence is required. Existing records will have to be the latest and most credible. An important

Narrative on a Special Place Essay Example for Free

Narrative on a Special Place Essay My love for Africa Hello everyone my name is Tulsi Amin and I attend South University at the West Palm Beach Campus in Florida. I have been to many different places in my life and in fact I have stayed in three different continents as of now. I was born in India moved to Kenya when I was two and final destination is America since the age of 10. Africa is where I consider my childhood where I learned to play with butterflies saw talking parrots and was visited by wild monkeys frequently in my courtyard. With my experiences with people in the Western world and their depiction of Africa being like the â€Å"Jungle Book† I wish I can take them all there to see the reality of this beautiful continent. I lived in Nairobi, Kenya the capital city of that country. There are no lions, tigers or giraffes on the street as I have heard many people ask me. We do have high rise buildings, malls, public transportation and homes built out of brick. Although I lived there from the age of two to eight I remember many things that are very special to me today. I remember having an aunt that lived in a town called Thompson Falls that was on the Equator and the weather was always perfect there. I used to go there many summers and go down waterfalls and see huge hippos basting in the river. I met the local tribes that are called Masais and learned to make tribal necklaces out of gemstones. Africa is a country that is full of culture and having been lived there has made me appreciate many things in life that are scarce resources that we take for granted elsewhere. When I moved to America in 1993 and started school in New Jersey I was so excited when I saw a few black students in my class. I went up to them and started speaking in Swahili and they looked at me and replied â€Å"I am sorry we are not Indian† So I told them no this is your language. All the students looked at me and said our language is English. That’s when I learned that African Americans do not speak Swahili the native language of Kenya. As I learned more about history and slavery and saw how many African Americans lost their roots to their homeland it was a rude awakening for me. I am glad that this is a rich part of my life and will always be a special place for me. Although many people got a colorful depiction of Africa and the safaris through Disney’s Lion King the real safari is even more exciting to see. I do remember traveling to other smaller towns that were on the outskirts on our way we would zebras grazing in this vast open green land. Many times we have seen giraffes, antelopes and elephants just enjoying their natural habitat. These memories and sightings are something that I will never forget. I love that country and am delighted that it is part of my life. I will love sharing these memories with my children and hoping to take them one day to see Kenya, Africa. Over the years I thought how I may make people appreciate other countries and their culture. America is known as the â€Å"melting pot† where many different cultures come to make a living yet are we so ignorant to learn about all these cultures. As a child when I attended school I was taught about all major religions and how to respect others and their beliefs. As they say education and manners are taught young and school is where this appreciation for other cultures should be taught. Modern day education needs to implement the positive aspects of the other countries such as teaching students about their culture, economy, what these countries are famous for. I learned about slavery which is a big part of part history but now it is time to teach and appreciate where the slaves came from. They left their roots so far behind that many of them do not know where they came from in Africa. We live in a modern day world where everyone around us comes from different backgrounds, values and beliefs. We all have special meaning for the places where we come from and I think we deserve for others to respect these places. There are problems everywhere but despite them when they place is special to any one of us we tend to overlook the problems. We need to have an open mind and room to explore and learn about other countries and cultures.

Construction Techniques for Bridges

Construction Techniques for Bridges Structure of report An extensive part of this report was dedicated to the literature review. Though actually the most interesting part is the one which concerns to the results of the vulnerability of bridge of the case study, it is not admissible to neglect all the general considerations based on an extensively research in technical text, through which was possible to determine the specific structure, the method and the phases of construction, the type of analysis to be carried out and in which way the results have to be read. Indeed close attention is needed in interpreting the results due to limitations of the specific case under consideration and at the same time because of the need to generalize the specific results for use on a larger scale of projects. In the literature review section of the report a general study about bridges has been developed. This has been done investigating the history, the evolution, as well as the technologies and trends of bridge design, with particular attention to recent developments in California. Construction techniques have also been analyzed in more details referring to many important projects, based on international literature, scientific journals and technical books. Then the earthquake section was covered. In the section about Codes of practice an overview of the most important aspects has been made and few tables of interested have been attached to justify the choices made in the case study. Type of Analysis of previous papers The second part, elaborated with the support of the software SAP2000 BRIDGE Modeler, follows the development of the project of a common bridge in California according to the local and currents codes of practice. Literature review An extensive literature review was conducted to understand which is the state of the research and the interest of the codes in assured performance behavior of the bridges during phases of construction. Bridges Among all the engineering sciences, bridge engineering is one of the most complex because involves in itself a lot of disciplines, from technical to aesthetic, from environmental to social, from economic to political aspects. Without any doubt the technical and the economic factors are those that strongly influence engineers choices in designing a bridge, but they do not cover all the design process. Using Troitsky words Planning and designing bridges is part art and part compromise (Chen, Lian Duan, 1999). For understanding recent trends in bridge design and construction it is of high importance to consider the development that bridge engineering has undergone during centuries. History illustrates that social and economical changes in a nation have been reflected on bridge engineering development. At different historical moments, various types of bridges have been built for many purposes with the new technologies at each time. From the 19th century, due to the big industrial growth, bridges have been built essentially as part of the transportation system. During the 20th century, bridge engineering has been characterized by big changes in the structural solutions and methods of constructions because of the diffusion of the reinforced concrete. The designers had finally a large possibility of choices between materials, methods of constructions and technologies of analysis. This led to the actual scenario where multiple type of bridges are in operation highlighting the wide creativity of bridge engineers. Designing a bridge, the main important parameters to take in account in choosing the best solution are: location, span, material, type of foundation, scheme of the bridge, type of superstructure, type of supports, method of construction. Regarding materials, nowdays timber is used only for temporary bridges, then for ordinary bridges the choice is between reinforced concrete and steel. Depending on the span of the structure one material is to be preferred to the other. For spans between 65ft and 330ft reinforced concrete gives the best compromise, for spans greater than 330 ft steel is recommended. The span influences also the system of the bridge: for small and medium spans a beam bridge is commonly used, for spans longer than 160 ft an arch system could be adviced and a suspended bridge can be the solution for very long span bridges. These are only indication, and every single case has to be evalued considering limitations due to location, codes, cost and typical bridge of the area . It is a good rule of practice to consider typical projects recent designed in the area in which there is the purpose of insert a new bridge structure, if the medium-span is the one of interest. (Chen, Lian Duan, 1999). Structural Types This paragraph intends to provide a list of the several commonly used types of bridges, highlighting the differences for geometry, analysis, economy. This list is not to be intended complete, as other type of bridges may be design, in which case, specific deep studies have to be done in order to analyse the particular solution. According to Raina it is possible to categorize bridges in six different types of superstructure regarding the material which is made of. Materials commonly used for building the superstructure of permanent bridges are: Reinforced Concrete Prestressed Concrete Masonry Steel Mix of steel and reinforced concrete or mix of reinforced concrete and prestressed concrete Special superstructures with cables For each material there are possibilities of different kinds of sections. 1. Reinforced Concrete Superstructures can be simple span or continuous span; balanced cantilever, arch or frame, tipically utilized for short span bridges. Some parts may be precast. Solid Slab Used for spans between 5 and 14 meters Slab and girder (T-beam bridges) Used for spans between 14 and 25 meters Hollow box girder Used for spans between 25 and 70 meters Characterized by a high torsional resistance, is suitable for curved paths. 2. Prestressed Concrete Superstructures can be simple, balanced or free cantilever, or continuous span. It is possible to have segmental cast in situ or precast solutions. Prestressed Concrete superstructures cover medium spans. Hollow slab Used for spans between 10 and 25 meters Slab and girder (Girder bridges) Hollow box girder 3. Masonry superstructures have been associated with arch bridges in the past centuries. This type of bridges is not of relevant importance for this study, which is relative to new bridges under construction. 4. Steel Superstructure typically consists in a steel truss deck and covers long spans. 5. Composite superstructures can have the following deck types: Longitudinal plate girder and transverse beam girder with concrete slab Longitudinal and transverse beam girder with concrete slab Longitudinal box girder with concrete slab The deck arrangement can be simple span or continuous span, or arch and covers medium and long spans. 5. Special superstructure Cable stayed bridges Suspended bridges These structures are of relatively new conception and in last century have been used for long span solutions. (V.K.Raina, 1994). New trends According to Caltrans informations, in California the majority of bridges have been built with the cast-in-place (CIP) technique (See also fig.x?). This method of construction provides a good compromise between bridge cost and seismic performance of the structure. Commonly CIP system requires big effort in design and preparation at the site; often needs framework to support and long time for casting and finishing. An ever-increasing requests of new way of transportation has been registered due to the rapid growth of population and the high economic standards, added to the aging of infrastructures and the introduction of new seismic design criteria. The transportation planners are searching for new solutions that can accelerate highway and bridge construction in alternative to the traditional ones. Caltrans engineers are looking at precasting to try to achieve the Accelerating Bridge Construction (ABC); they are developing research and studies to understand the effectiveness of precas t solutions in reducing construction time on site and delays in the decongestion of traffic. In the beginning, Caltrans was concerned about the behavior of the precast structures in high seismic zones, because there was not a long tradition in the earthquake prone areas. Precasting has been usually considered having too many points of connection which are weaknesses for seismic performance capabilities. The University of California-San Diego conducted tests on the seismic behavior of precast segmental bridge and the results showed that this kind of method gives desirable performances also for high seismic zones. (Aspire, Spring 2007) In the last 3 years few projects have been completed successfully in California with prefabricated elements, and even if they costed 30% more than it they were built with traditional CIP method, the reduced time-on-site guarantees a overall gain. Economic analysis and Quantity trends In the figure above is graphically shown the trend of the Bridge Construction Cost Index in California over the last 45 years. It is evident how the index cost has been increasing over the decades, although sometimes decrements have been registered. This is possibly due to periods of regressions in the economy of the State or due to improvements in various technical aspects of construction and consequently in the adoption of new, cheaper and better designed solutions. It is very difficult to forecast the cost of bridge engineering works, as they are related to a lot of uncertainty parameters like economic situation, inflation, local environment. By the way an effort in this sense has been done to have some costs of Seismic Codes WHICH SEISMIC CODE AASHTO Standards Specifications give provisions of minimum requirements for conventional bridges with span not exceeding 300ft. There are some general indications about cable-stayed bridges, suspended bridges, arch bridges but these are not fully covered. The fundamental principles on which the Standards are based on are the following points: Structural performance should be ensured without significant damage (elastic range) under small and moderate earthquakes Design has to be carried out applying realistic ground motion accelerations Large earthquake should not cause collapse The Codes are valid for all United States and the seismic risk varies a lot through the Country. Reading the acceleration contours on the hazard map (fig.20?) the acceleration coefficient A, relative to the place of interest, is determined dividing by 100 the value read; the map is based on a return period of 475 years for events with 10% probability of exceedence in 50 years. Four Seismic Performance Categories (SPC) from A to D (AASHTO SDC) or from 1 to 4 (AASHTO LRFD) are defined (fig.20?) on the base of the Acceleration Coefficient (A) and two Importance Classification (IC) parameters categorize every bridge as Essential (I) or Critical (II) regarding its importance (fig. 22?). To take into account the soil conditions a Site Coefficient (S) has to be used in the design process for all type of foundation for approximates the effect of the soil modification on the structural behavior (fig.22?). S coefficient varies from 1 to 2 for soils from rock to soft clays or silts. For those c ases in which is not possible to determine the characterization of the site, a soil Type II with S=1.2 should be assigned. With this specifications the elastic seismic response coefficient Csm has to be calculate for the Tm period of vibration of the structure that corresponds to the mth mode. Csm is defined by the Code (3.10.6.1 AASHTO LRFD) as a function of A, S and Tm. Seismic design forces for substructure and connections have to be determined dividing the elastic forces by the appropriate Response Modification Factor given for each Importance Category of bridge. To consider the variability of the directions in which the earthquake may occur, two combinations of orthogonal seismic forces have to be apply to the superstructure of the bridge with the proportion of 100% and 30% in each direction. The Code (AASHTO LRFD) defines a vertical support as a column if the ratio of the clear high to the maximum dimension of the cross section is not less than 2.5. If the ratio is less than 2 .5, the requirements for piers have to be satisfied. A pier can be analysed as a pier in its strong direction and as a column in the weak one. Analysis Method The objective of seismic design is to define forces which structures are subject to, calculate elastic and inelastic deformations, study the ductile behavior of the structure and verify the ability of the single elements to resist. Different methods of analysis were found in the literature review with different assumptions and for different scopes. Briefly it will be given a list of the methods covered by the codes. Analytical Methods ESA Equivalent Static Analysis EDA Elastic Dynamic Analysis ISA Inelastic Static Analysis Structural System Global Analysis Stand-Alone Local Analysis Transverse Stand-Alone Analysis Longitudinal Stand-Alone analysis Simplified Analysis ESA Equivalent Static Analysis can be used to estimate the displacement demands of those structure with uniform stiffness, responding by the predominant mode of vibration, where dynamic analysis would not give significantly different results. (Cetinkaya, Nakamura,Takahashi,2005) EDA Elastic Dynamic Analysis can be used to estimate the displacement demands of those structures where ESA does not give a good response of the dynamic behavior. The effect of applying design spectral acceleration likely results in stresses exceeding the linear range. This is due to the contribution of the soil, yielding in the structural elements, expansion of the joints. According to recent Caltrans specifications (Caltrans SDC (v.1.5)) an Ordinary Bridge can be analyzed either with Equivalent Static Method or Linear Elastic Dynamic Method for estimating the displacement demands. For establish the displacement capacity of the elements a nonlinear analysis is required to take into account the ductility of the structure. Pushover analysis Case study The case study has been chosen after evaluating the trends in bridge construction in California in the last ten years. The trend shows that the majority of bridges designed in recent past are of medium span, built with the cast in place technique. A very high percentage of these are prestressed box girder built by segments with the balanced cantilever erection method. Since the interest of this study is aimed at predicting the likely behavior of the bridges that will be probably built in the next future in California, the choice was made in that direction. Precast!!!!!NEW TRENDS The main objective of this study is to study the vulnerability of the bridge under the seismic load if the earthquake is going to occur during the construction phases. Before doing this, however, is fundamental to be sure that the bridge (case of study), after work completion and during life time under live loads, will respond satisfying all safety criteria required by the current local codes. We are talking about small earthquakes if the performance behavior of the structure has to stay in the elastic range, because this is a principle that governs the bridge design according to the codes of practice. Structural System The solution adopted consists in a prestressed cast on site concrete box girder constructed with the segmental balanced cantilever method, with a mixed system of prestressing cables in post-tension. Stages of Construction One of the most significant aspect of the bridge under consideration, that affects the all the design phases, is the definition of the bridge behavior during construction in the sequential progression of structural configurations. Therefore, issues relating to structural analysis during construction and those due to the actions in the final phase, have been examined in depth. Modeling The modeling has been conducted The capacity demand of vertical supports is a complex function of a lot of variables including: Ground motion characteristic Required design level Period of vibration of the structure Material behavior Elastic damping coefficient Soil condition and foundation type The geology of the ground and the morphology of the site play a key role in the design stage and govern the choices to be made in terms of foundations, maximum span length and construction type. A subsurface investigation in the vicinity of piles and abutments is necessary to identify a suitable foundation type. The economic aspect is also affected because, depending on the geological situation, in case of high risk of liquefaction or slope stability the cost of foundations can vary greatly and reach very high costs in proportion to the total cost of the structure. In the case study taken into consideration, there was no possibility to determine the required type of the foundations due to the lack in knowledge of the geology of the soil. The feasible foundation options that could be proposed are many and, depending on the particular one chosen, they could significantly change the behaviour of the structure under seismic load. It was therefore preferred to leave the type of foundations as undefined and study the behaviour of the superstructure (piers and abutments) by assigning a good degree of restraint at the base of the substructure. Basically in the analysis model the base of the substructure has been fully restrained neglecting the possibility of deformation. This decision is based on the assumption that a fully fixed restraint (as the one simulated/assigned in the analysis model) will never occur in reality, regardless the type of foundation chosen; this means that the reactions at the base obtained from the model will be higher than the ones expected in reality, guarantying a conservative approach of the study. On the other hand the scope of this study is not the full design of the bridge, but the variation of the seismic vulnerability during the construction process, hence the previous assumptions, constant during the study of all construction stages, do not affect the final results. This means that making sure that the limitations deriving from these assumptions are taken into consideration, it has been possible to interpret the results appropriately as described in the following paragraphs. Analysis procedure The project of the bridge should be feasible in the near future at the location indicated and therefore the completed structure has to be able to withstand to all the loads defined by the codes, including seismic loads. Therefore, the first phase of this study involved the design of the bridge sections by analyzing bending, shear and torsion in superstructure and substructure. Usually, while conducting a push-over analysis, the structure is pushed till collapse is reached. This means that the structure would be allowed to pass the linear state and undergo to the non-linear one with the progressive formation of plastic hinges. Plastic hinges are a exemplification of cracking and initial damages in the structure. Wherever they occur, is not admissible to have cracks in the structure during construction of the bridge. For this reason the capacity of the piers to resist to seismic loads during construction has been evaluated through linear pushover analysis. Therefore the structure behavior has always been considered linear and when plastic hinges started occurring, which means that the structure was dissipating energy while cracking, the pushover has been stopped because the piers were considered damaged. Since the structure was reproduced with a 3-dimensional model, two different pushover analysis were carried on: one in the longitudinal direction and one in the transverse direction. The two chosen directions correspond to the first and the second mode of vibration of the bridge. Longitudinal pushover analysis was performed applying a slowly increasing seismic load on the superstructure of the bridge in the same direction of the span, and transverse pushover analysis similarly in the perpendicular direction. Summary and Conclusion The discussion in this study was carried out looking at a single bridge and making some simplifications (assumptions of fixity supports, two orthogonal directions of seismic forces, no admissible damage, linear behavior) to limit the number of variables that could affect the analysis. The previous push-over results refer to different models for the different construction phases of the same bridge. It would be hazardous coming to the conclusion that these results are representative of all bridge behaviors. Surely this study can be considered a good starting point for further investigation to be carried out on bridges with different characteristics for compare and group them in classes with analogue behavior to reach a generals conclusions about seismic vulnerability during construction.

An Explication of Washing Day :: Washing Day

An Explication of Washing Day One Source Cited The poem Washing Day by Anna Letitia Barbauld illustrates two different points of view of the events that are happening on washing day. The first view is how the people surrounding the author feel towards the chores to be done that day. The second is the view from the author when she was a child, observing all that is happening. The idea of the poem is to bring to the reader's attention the joy and innocence of childhood, while at the same time noting the importance of the events of the day. The author accomplishes this by her choice of words used to describe the various tasks. As soon as the poem begins, the reader detects a feeling of melancholy. The opening line "The Muses are turned gossips" immediately creates a negative tone. Muses (inspirations) are usually thought of as being good and uplifting, here they are being turned into something that is generally thought of as being bad. As the poem continues, a sense of sarcasm can be detected at the end of the author's reference to this day. She details the way the women ("domestic Muse") come from where they live in a most woeful way "prattling on" and going by mud where there are drowning flies and an old shoe. Then she ends this section by saying, "Come, Muse; and sing the dreaded Washing-Day." If something is dreaded, a person is not going to be singing about it, even though the men would probably like to see that. The description of marriage in the next line is interestingly negative. " Beneath the yoke of wedlock bend,..." a yoke is put on an ox which is a beast of burden! I suppose the w omen feel exactly this way because they seem to have no choice in the matter. As the women are getting ready the sky looks as though it is going to rain, which makes the task even worse. Barbauld's description of the attitude at the breakfast table continues the melancholy. She uses the word "silent" and "dispatched" to depict breakfast, words that are not associated with an enjoyable meal (line 19). The next few lines illustrate the effect of the rain on such a day.

Aylmers Sin and Guilt Essay -- Character Analysis, Georginas Birthmar

The sin that Aylmer shows throughout the story is in relation to Georgina’s birthmark, which dramatically and suddenly grabs hold of his character. Aylmer becomes egotistic in the ways of his actions and thoughts, not considering that he himself has a problem but that his wife’s imperfection is the problem. By Aylmer’s immoral and obsessive desire for perfection, he took Georgina’s liberty and self-confidence away, which reveales his sins. First, before the marriage, Aylmer had not been bothered by the birth-mark on Georgiana’s cheek. James Quinn and Ross Baldessarini note that â€Å"[s]oon after marrying, however, Aylmer discovered that he can think of little else but the birth-mark,† and that it disturbed him and took away from her true beauty. In relation, it is implied that this omission in Aylmer â€Å"seems to suggest that insights into human behavior are likely to be subjective, imperfect, unsatisfying† (Quinn and Baldessarini). Subsequently, Aylmer’s sin is presented through a dream in which he is conducting a surgery on Georgina to perfect her beauty. Aylmer’s idea of having a perfect wife â€Å"is characterized by Hawthorne as a mark of ‘original sin’† (Quinn and Baldessarini) or even that mankind’s race is born with imperfection. This is stated by Hawthorne as â€Å"the fatal flaw of humanity, which Nature, in one shape or another, stamps ineffaceably on all her production . . . to imply that they are temporary and finite† (120). Most considerable is with the intention of Aylmer’s dream, clearly â€Å"suggests the intense, violent and remarkably sexual reaction the birth-mark evokes in Aylmer† (Quinn and Baldessarini). Alymer is so wrapped up in his own world that he forgets reality, for he â€Å"senses that escape from the human condition is hubr... ...n Aylmer’s obsession of removing her birthmark, so she encourages him to do what is required so that their lives won’t be torn apart by this birthmark of hers, as to have it removed, even if it is to take her life. Through the actions of Aylmer’s obsession, greed, guilt, sin, his intolerance to imperfection and his ability to not except himself for who he is, he must therefore, reap what he sowed. Giving Georgiana the poison to drink, watching as the mark faded away; Aylmer feels he had successfully rid himself from the imperfection that troubled him so, unknowing the birthmark was actually the key to Georgiana’s heart and her life. As the poison took hold of her life she said to Aylmer â€Å"do not repent that with so high and pure a feeling, you have rejected the best the earth could offer† (Fetterly 172) and then she died, leaving Aylmer alone and empty.

Benin :: essays research papers

Benin, independent nation of W Africa, formerly called Dahomey. Once a French protectorate, it is a country of 40 ethnic tribal groups and a low-level economy.Land and EconomyLocated in the bulge on the S side of W Africa, Benin is bordered by Nigeria, Toga, Berkina Faso, and Niger, with 75 mi (121km) on the Gulf of Guinea. The coast is hot and humid, and there are two rainy and two dry seasons; average annual rainfall is 32in (813mm). Benin has three plateaus, one fertile, another of bare rocks, and a third with streams flowing to the Volta and Niger rivers and including the Atakora range. The E section is a plain. Subsistence agriculture is the economic base. Palm products and cotton account for half of export revenues.PeopleThe leading class in Benin is composed of male-line descendants of the Aja (Fons, or Dahomey) who had established the early kingdom. Trained for civil service by the French, they are the best educated; literacy is 25% among school-age children. In the N are the nomadic Fulani and the Somba tribe, hunters with no political organization; E are Baribas. 90% of the population is rural, and 65% practices animist religion. French is the common language.GovernmentBenin has been under military rule since 1970. The constitution of 1977 instituted a national assembly, whose members belong to the sole legal political party, the Benin People's Revolutionary Party.HistoryBenin's history dates back to three principalities-Allada, Porto-Novo, and Dahomey-in the S area who were being pushed by the N Kingdom of Abomey in the 16th century. Dahomey was the most aggressive, pushing N and selling slaves. In 1863 the king of Porto-Novo sought French protection. By 1892 France had subjugated all groups and made them protectorates as part of French West Africa. In 1960 the country became independent as Dahomey. The official name was changed to Benin in 1976. Economic and regional rivalries have caused numerous military coup d'‚tats and changes of government since 1960. The Marxist-Leninist military government in power since 1972, led by Brig. Gen. Mathieu Kerekou, relaxed its authority somewhat during the late 1970s and improved relations with France.

A Sympathetic Antonio in Hector Tobar’s The Tattooed Soldier

A Sympathetic Antonio in Hector Tobar's The Tattooed Soldier BY ant28 Sympathetic Antonio In Hector Tobar's novel, The Tattooed Soldier, many of the characters experience unpleasant situations. These include homelessness, Joblessness, and murder. These unpleasant situations lead to negativity in their lives, and this negativity can evoke feelings of sympathy. Of all the characters in Tobar's novel, I believe Antonio deserves the greatest amount of sympathy because he lives a life of constant despair and is often treated unfairly, which is like a trap from which he cannot escape.Antonio's wife and son, Elena and Carlos, are killed by Longoria. In the chapter, Fire Escape†, on page 183, it states â€Å"l did not bury my wife and child, but I can stand and seek vengeance, for them and for the many, for the anonymous dead†. â€Å"Now Antonio knew how Elena must have felt when she marched in the demonstrations. Now he could see why she was a revolutionary, he could understan d what had been a mystery before†. â€Å"This is how Elena felt, tall and strong. This is what she was trying to tell me, but I wouldn't listen. Elena knew that to march with the many was to stand tall.Elena loved me because she knew I could be a brave fghter† (Tobar 183). This shows that Antonio is upset because his wife Elena and his son Carlitos are killed. Elena had written a complaint letter to the government because people were dying due to the filthy water caused by the garbage that people dumped onto it. She requested that the changes should be made in a nearby city. She was also famous for making her points clear. The Guatemalan government sent a soldier named Longoria to kill Antonio and Elena for complaining to the fascist government and they found it to be a threat.Their family have been suspected of being informer immigrants and are being hunted down. Antonio escaped death by being at work when his family was killed. After the death of his wife, Antonio had no choice but to escape from there if he wanted to live. He ran away to Los Angeles, hoping for a better life. Instead, Just the opposite occurred. Antonio felt sad due to the fact he was facing many hardships and has difficulties living. In Los Angeles, Antonio saw poverty and despair everywhere he went He was poor, had no Job, and no home. He became homeless because he was an immigrant.Antonio was an immigrant who didn't know that much English. He used to be a middle class government worker in Guatemala. When Antonio came to Los Angeles, everything he knew became useless. It was like this for him since he couldn't communicate and he had to accept any Job that would help him earn money. He had to be in this situation if he did not want to be killed. He was living in a hotel but eventually he got kicked out of it and had to go live on the streets. In the chapter, â€Å"Fire Escape†, on page 183, it states that â€Å"Antonio would stay in Los Angeles and track down the tatto oed soldier and make him pay for his crimes.He would kill this man with his own hands† ( Tobar 183). In the chapter, Department of Sanitation, on page 228, it states that â€Å"l have been living this way, less than human, for longer than I can remember. I have been wearing the helmet of mourning and self-pity too long. I am living in the streets, under the starless sky. I am homeless† (Tobar 22 In the chapter, â€Å"Department ot Sanitation†, on page states that â€Å"there is a balance between us. We are opposites balancing a scale, we are mathematics. I am tall, he is short. I live under the sky, he lives under the roof.He as a girlfriend, I live alone. He has a Job, I do not. He is the killer, I am his victim. † (Tobar 229). In the chapter, Department of Sanitation, on page 232, â€Å"it also states â€Å"In a matter of moments their shelter had been reduced to a tidy patch of dirt. After the police left, after he had listened to their final warning to â€Å"stay off this property', Antonio went back to the lot and examined the ground, walking slowly in a growing spiral. There was nothing to be found but the bumpy soil beneath his feet, the crisscross of the bulldozer's long tracks, the wounds gouged by the shovel† (Tobar 32).These are the three ways it shows that he is facing poverty and despair. Homelessness is why Antonio became the man he is. Antonio felt as if he had really lost everything. He had lost the family he had, his life in Guatemala, and now his apartment in Los Angeles. Antonio felt that being on the streets downtown made him feel braver than he had ever felt because he made choices that he most likely would never have made if he lived in his old apartment in Los Angeles. Antonio lets out his anger on an elderly man who attempts to steal a hot plate pan from a large trash bag f their belongings from his old apartment.Antonio runs after the old man and punches him multiple times. â€Å"Antonio drove his f ist into the man's face, the nose cartilage snapping under his knuckles. Another punch this one like hammering nails into the ground, a clenched fist to the temple. A weak scream from the thief, and then one more punch, to the mouth†. He felt ashamed and embarrassed of what he did to the old man, unlike Longoria who feels more alive after his savage acts. Antonio eventually blames his actions on the surroundings. Antonio becomes determined to ill Longoria and begins to watch Longoria's every move.He has the desire to kill Longoria for many reasons and wants to get rid of him. Eventually, under many conditions, Antonio does manage to meet Frank, another homeless man who is an African American on the streets of Los Angeles. As they both move from place to place, they spot Longoria. This sighting evokes feelings of sadness in Antonio, and asks Frank to help him get revenge. Frank is hesitant at first to assist Antonio but then does because he hears that Longoria can be similar to a Nazi, and doesn't think again and offers to help.Just a few feet from the soldier, he raised the pipe in the air, lifting his arms and rotating his shoulders like a baseball pitcher in his windup, gathering a wave of strength in his muscles to kill the man once and for all, to rid the earth of him(Tobar 208). This is because Antonio came into his anger and tried to attack Longoria while he is at the park, playing chess with his friends. Antonio felt that he made his extinct baby and wife proud of him by doing this revenge. He also purchased a gun to ensure himself that he would take the life of Longoria and make no mistakes while doing so.

Real Juice Analysis

Market With an annual consumption of more than 300 million litres (Source: Tetrapak India Study), fruit juice is not an alien concept for the Indian market. However, a very large part of the Indian consumer today feels alienated when fruit juice is packaged. Perhaps, that is why packaged juice accounts for only between 15% and 20% of the total juice consumption in India. Compared to the West, packaged fruit juice penetration, at just 4%, is still very low (Source: NRS 2005). Symbolised by the orange fruit, packaged juices and nectars are driven by fresh juice made at home and popularised by the street-side juice vendor. Dabur Foods Limited (DFL) has always taken an uncompromising stand on these consumer barriers and has consistently been thinking out of the box for the last nine years, with a resolve to innovate and evolve new products. The Real concept of sweetened juices grew from the insight that Indian consumers preferred juice sweetened – not bitter as is commonly available in the West. It innovated variants like Litchi and Guava and also introduced the latest packaging technologies in the Indian market. These innovations, driven through Real and its sub-brands, have become accepted paradigms for the industry. Innovations, coupled with rising affluence and the justarrived consuming class have injected new life into this Rs. 300 crore (US$ 66. 7 million) market – today growing at 40% per annum. Achievements With an innovative range, Real has driven the growth of the packaged fruit juice market in India. Along with its sub-brands, Real commands a market share of more than 50% in the packaged juices and nectars market (Source: ACNielsen, December 2005), achieving for itself a position of an undoubted category leader. The most important achievement of Real has been introducing the taste dimension into a category traditionally driven by health and dogood properties. With Real, DFL was also able to segment the market early, thus effectively creating a differentiated niche in the no-added sugar juice category with its sub-brand, RealActiv. The success of this variant was demonstrated in numbers, when Real-Activ garnered two-thirds share in the no-added sugar juice category within six months of its re-launch in 2005 (Source: Tetrapak India). Today, Real and its sub-brands retail across 100,000 retail outlets and 4000 food-services accounts, selling approximately 4. 5 million packs every month to more than one million consumers. Testimony to Real’s achievements has come from various quarters. While a host of brands – domestic and international – have entered this high growth market in the last few years, Real continues to be the brand consumers trust the most. In this context, Real won the Platinum award in the 9th Reader's Digest Trusted Brands Survey in the Juice category, for the year 2006. A Platinum award means that Real achieved a rating score of more than three times its nearest competitor. Since 2002, Real has been consistently winning the award for the Highest Sales Growth achieved by a brand in a non-dairy product category, at the National Dairy and Beverage seminar – Innovation for Growth – organised by Tetrapak. History The introduction of Real fruit juices and nectars was triggered by a personal unmet need of Amit Burman, the CEO of DFL who, on returning to India after working in the US, found the absence of packaged fruit juices frustrating. Traditionally, drinking fruit juices in urban India has been a social indulgence or consumed for seeking health benefits. DFL foresaw the imminent inflection point in this consumer behaviour, glimpses of which were already being witnessed in rapid urbanisation, growth in income and lifestyle changes. Also Dabur was in an ideal position to grow on the potential of the processed foods category. Its understanding of the Indian consumer, experience in managing natural foods and expertise in creating and marketing successful consumer brands was a rare mix that gave it a cutting edge. Acknowledging these positive indicators, DFL introduced the Real range in 1996 as India’s first completely natural, healthy, packaged fruit juice with no preservatives. The value add-ons revolved around several factors – ready availability of great tasting, natural, preservativefree juices in a range of fruit variants, availability in all seasons; convenience of open-pour-anddrink packaging; complete hygiene; and a healthy beverage option that gave consumers more choice. Recognising the trend that an increasing number of Indians were eating out, DFL also identified the institutional opportunity much earlier. In fact as early as 1998, Dabur became the first fruit juice company to set up a separate food services division to cater to the institutional segment. This division also partners and develops customised solutions for hotels, 156 SUPERBRANDS airlines, restaurants, caterers and hospitals. However, the road to success for Real was not a smooth one. It had to understand the very special Indian nuance of adding sugar to fruit juice extracted at home. The second learning was the fact that Indian consumers believe that packaged juices are inferior and become stale over time and that chemicals are added to extend shelf-life. Dabur invested considerably in convincing consumers that Real fruit juice was natural, preservativefree, healthy and convenient. But perhaps, the biggest challenge was developing a food-sensitive warehouse-management training programme at all levels of the channel to ensure that the freshest product reached the market. Recent Developments In recent times, Real’s single most important endeavour has been to drive relevance through segmentation and widen brand appeal. With a view to attract consumers of fruit drinks into Real’s portfolio, Real Mango Twist was launched in 2005. Mango Twist is a unique blend of mango nectar with other fruit juices. It is available in two variants – Mango Orange and Mango Papaya. In the no-added sugar category, Real-Activ offers a range of healthy fruit variants like Orange and Apple and fruit-vegetable blend juices such as Orange-Carrot, Mixed Fruit-Beetroot-Carrot and Mixed Fruit-Cucumber-Spinach. Coolers, a range of summer fruit drinks is an occasion-led variant of Real, which offers variants made from fruits known for their cooling properties. It is currently available in four variants – Aampanna, Watermelon-Mint, Lemon-Barley and Rose-Litchi. Product Targeted at the family, Real offers the largest range of fruit variety in its juice and nectar range. It has consistently innovated to re-define and strengthen its position in the Indian market. Real not only offers the most basic and generic-to-category variants like Orange and Mango, but also an assortment of varieties like Pineapple, Mixed Fruit, Grape, Tomato and fruit nectars like Guava and Litchi. On the more exotic side, Real also has Cranberry nectar. Research conducted by Blackstone Market Facts found that Real was preferred by over 50% of the respondents. Real was liked for being the better tasting juice – a category where likeability is primarily driven by taste. Ensuring that batch after batch of the right taste is delivered to the end consumer, DFL has instituted an internal taste panel, which evaluates every new product before it is sent out for product test or test marketing. DFL also recognised very early that packaging was the cornerstone of innovation in this category. This was even more critical in today’s environment where packaging has become so integral to the whole product experience and marketing communication. DFL was the first company to introduce cap on-pack. This enabled consumers the flexibility of re-use even as the cap helped retain freshness. Real uses the Tetrapak spin cap, cold fill technology and spill-proof double seal cap for packaging. This technology protects the juice and keeps it fresh longer. The spin cap also makes it convenient to pour the juice without spillage. In introducing Real-Activ, Dabur became the first juice brand in India to offer the Tetra Prisma packaging format, which is easy-to-open and has better pouring control. ability to effectively use innovative merchandising opportunities and promotions at a local level – for example, merchandising Real at fruit kiosks – to draw out the association with fruits strongly and communicate the key brand benefit of ‘As good as eating a fruit’. Promotion At DFL, the belief is that brand equity can be developed by promotions that are strategic. The advertising campaign for Real communicates the key brand benefit of ‘As good as eating a fruit’. While the family consumes the brand, the child is always at the centre of any communication. Besides the mainline communication, Real has also accomplished some innovative consumer promotions. Real Taste Challenge, for instance, was an interesting way to communicate the core benefits of Real and reinforce the brand’s core position. It involved asking consumers to identify the fruit by tasting the juice. When consumers guessed correctly, they were offered a trial discount on purchase of a onelitre Real juice pack. The ‘Real Fruit ka Juice’ offer was an innovative national promotion in which consumers were invited to contribute fresh fruit in exchange for a pack of Real. The fruits collected at various centres were donated to local NGOs working for the cause of underprivileged children. With Real, DFL is also actively involved in conducting consumer education programmes to promote nutritional awareness. These programmes are conducted at various levels – schools, doctors, nutritionists and corporates. In schools, the communication is centred on the concept of Power of 5, which conveys the importance of a well balanced, nutritious packed lunch for school kids. The doctors and nutritionists' programme is focused around the role of a septic technology in fruit juices, the benefits of packaged juices and about nutrition and safety. The corporate programme, on the other hand, addresses the role of fruit juices in building a healthy lifestyle and importance of a nutritious diet in disease prevention. One of the biggest assets for Real has been its teams’ Brand Values A housewife has succinctly put the essence of Real during a focus group session – â€Å"Real naam se hee lagta hai real juice hoga. † In the consumers’ mind, Real stands for authentic fruit juice, which defines the standard of taste and quality. As a brand, Real radiates originality; it offers the most novel products, fruit variants and a taste that the consumer is familiar with. The core essence of the brand is Original Goodness tangibly displayed by delivering healthy juices through tasty fruit variants. www. daburfoods. com THINGS YOU DIDN’T KNOW ABOUT Real Fruit Juice Real is India’s first packaged fruit juice brand. Real and its sub-brands served more than 140 million juice helpings last year. 75% of all mocktails served in India are made from Real juices. The number of packs sold by Real last year, laid side-by-side, would exceed India’s coastline of 7516 kilometres. Evolution of the Real packaging SUPERBRANDS 157

“I’m nobody! Who are you?” by Emily Dickinson Essay

Never judge a book by its cover. Appearances can greatly deviate from what is hidden on the inside. â€Å"Richard Cory† by Edwin Arlington Robinson, â€Å"We wear the mask† by Paul Laurence Dunbar, and â€Å"I’m nobody! Who are you?† by Emily Dickinson each give examples of appearances in contrast to reality. Robinson’s â€Å"Richard Cory† is essentially about a man who is set upon a golden pedestal by others and due to his suppressed sadness, kills himself. â€Å"We wear the mask† by Dunbar shows us society’s use of a â€Å"mask† to hide their sorrow and grief, grinning and smiling when they truly feel overwhelmed with sadness. Dickinson’s â€Å"I’m nobody!† tells of the role of â€Å"somebody† in society as opposed to a â€Å"nobody†, deeming the truth as the latter of the two. In Robinson’s â€Å"Richard Cory,† Dunbar’s â€Å"We wear the mask,† and Dickinson’s â€Å"I’m nobody!† appearance versus reality is exhibited through the usage of poetic language evoking various feelings in the reader. With each authors use of poetic language feelings are stirred and the discrepancies between appearances and reality are clearly expressed. Robinson’s â€Å"Richard Cory† lets us closely examine appearances in contrast with reality. All who knew of Richard Cory held him in reverence; they glorified him and were quite jealous of his lifestyle. â€Å"And he was always quietly arrayed, and he was always human when he talked; but still he fluttered pulses when he said, ‘Good morning,’ and he glittered when he walked†¦. In fine we thought that he was everything to make us wish that we were in his place† gives a perfect example of how highly Richard Cory was thought of by â€Å"the people on the pavement† and how they wished to be of his status. Those who watched Richard Cory every time he went into town might have desired all Cory had and was, but they were deceived by his rejection of the eminence that his fellows would accord him. â€Å"And Richard Cory, one calm summer night, went home and put a bullet through his head,† although it may seem somewhat an ironic and abrupt ending, it suits the theme well, quickly identifying the concept of appearance versus identity. Robinson also shows us appearances versus reality through his use of poetic language. Robinson’s use of imagery, and irony enhances the poem greatly. Robinson uses imagery throughout the course of his poem. â€Å"And he was always quietly arrayed†¦and he glittered when he walked,† Robinson uses visually  stimulating words and phrases to show the magnitude of a man that was Richard Cory. Robinson also makes use of irony in â€Å"Richard Cory,† enabling us to understand the truth of Cory’s existence, that of a sad man, no better than any of those â€Å"on the pavement.† â€Å"And Richard Cory, one calm summer night, went home and put a bullet through his head,† after all that reverence, Richard Cory was in all respects unhappy. This use of poetic language in â€Å"Richard Cory† provokes feelings of grandness and jealousy. When Richard Cory’s fellows looked at him, they saw him as of royalty, of pertaining to that which heavenly or divine; howbeit, they were looking through eyes full of envy. Richard was held in high regards. â€Å"And he was rich – yes, richer than a king – and admirably schooled in every grace,† his ranking alongside Kings gives a sense of how grand a man the townspeople made Cory out to be. People on the street admired Cory from afar; they wished to be him, to walk in his shoes, they coveted his very essence. â€Å"In fine, we thought that he was everything to make us wish that we were in his place. So on we worked, and waited for the light, and went without meat, and cursed the bread†¦Ã¢â‚¬  the extent of their jealousy runs far. However, â€Å"We wear the mask† by Dunbar, in it’s own way, also deals with the same principles of appearance versus reality as did â€Å"Richard Cory.† â€Å"We wear the mask† allows us to delve into the psyche of humanity and explore its apparent need to hide behind a mask. In â€Å"We wear the mask,† the title alone gives us the theme for the entire poem. â€Å"We wear the mask that grins and lies, it hides our cheeks and shades out eyes–This debt we pay to human guile; with thorn and bleeding hearts we smile, and mouth with myriad subtleties,† shows that the mask that is worn hides the true self, instead, a false face is given, one which smiles and does not let the underlying, suppressed sorrows show. Humanity, as seen through the eyes of Dunbar in â€Å"We wear the mask,† is deceiving itself with these masks we wear, this fraudulent life which is lead by all. â€Å"This debt we pay to human guile; with thorn and bleeding hearts we smile, and mouth with myriad subtleties,† though we may be torn apart inside, to the world we are content with life; once again, appearance deviate greatly fro m reality. Moreover, through the use of poetic language, Dunbar also expresses appearance in contrast with  reality. Through the use of an extended metaphor and sensory, Dunbar further allows the exploration of appearances versus reality. â€Å"We wear the mask† tells of a mask which hides the face, which hides the emotions one is feeling, the term â€Å"mask† is used throughout the poem as a metaphor; Dunbar does not write of a mask which is adorned and used for masquerades, rather, he writes of the inherent suppression of emotions for fear of being ostracized from a society which is quick to do so. â€Å"Nay, let them only see us while we wear the mask,† the mask is a necessity in life, it is worn by all. Sensory language in â€Å"We wear the mask† enables the reader to feel the pains and sufferings of the human race. Dunbar’s use of extended metaphor and sensory in â€Å"We wear the mask† elicits pride and empathy in the reader. â€Å"We smile, but O great Christ, our cries to thee from tortured souls arise. We sing, but oh, the clay is vile beneath our feet, and long the mile†¦Ã¢â‚¬  lines such a these enable the reader to empathize with the narrator. The way poetic language was used in â€Å"We wear the mask† evokes feelings of empathy in the reader, as well as pride. Throughout the course of Dunbar’s poem, one cannot help but feel a sense of empathy and pride. Reading this poem, a sense empathy for humanity arises, for the pain we all face day in and day out. â€Å"We smile, but O great Christ, our cries to thee from tortured souls arise,† evokes the feeling of empathy towards the plights of humanity. A sense of pride is also given in the poem with the narrator’s refusal to let others see him without the mask. â€Å"But let the world dream otherwise, we wear the mask!† the narrator voices this statement with pride. In addition, â€Å"I’m nobody!† by Dickinson also faces the idea of discrepancies between appearance and reality. Dickinson’s â€Å"I’m nobody!† explores appearance in contrast with reality. The true face of the reader is being questioned, their identity so to speak. â€Å"I’m nobody! Who are you?† Dickinson suggests, through the persona of a child that the true somebody is, in reality, the nobody. In order to remain in society, one must adopt the views and beliefs of society regardless of your own. â€Å"Are you nobody too? Then there’s a pair of us–don’t tell! They’d  banish us you know,† this shows how people must appear to be the same as the majority, even though in reality, they may be quite different. Dickinson also shows us appearances versus reality through her use of poetic language. Dickinson’s use of similes and satire further enhance the theme of the poem. She compares and contrasts the role of â€Å"somebody† to a frog. â€Å"How dreary to be somebody! How public like a frog†¦ to an admiring bog!† Dickinson’s depiction of â€Å"somebody† is of a self-important and constantly self-promoting person and further shows the false values of a society that approves of people like the frog. Dickinson uses satire to illustrate the follies of mankind in accepting these frog-somebody’s. â€Å"How dreary to be somebody! How public like a frog to tell your name to the livelong June to an admiring bog!† Dickinson’s use of poetic language sound, at times, playful and comical. Dickinson’s use of tone in â€Å"I’m nobody!† is playful and at comical. The child persona she adopts gives the sense of a playful nature in the poem. â€Å"I’m nobody! Who are you? Are you nobody too?† gives the main evidence of its playful tone. At times, Dickinson pokes fun at society, comically pointing out its errors. â€Å"How dreary to be somebody†¦To an admiring bog!† gives a comical, yet true, depiction of society. This poem, like all the rest, expresses appearance in contrast with reality. In Robinson’s â€Å"Richard Cory,† Dunbar’s â€Å"We wear the mask,† and Dickinson’s â€Å"I’m nobody!† appearance versus reality is exhibited through the usage of poetic language evoking various feelings in the reader. Hiding the true self from society is a necessary part of life, everyday it must be worn in order be accepted, and these three poems are exemplary. Appearances are just that, appearances, and nothing more; the true individual is far different from that which we see. Are we all not quick to judge a book by its cover?